Be the leading supplier of specialised industrial minerals
Provide our customers with products and backup service of a standard that is unmatched in South Africa
Ensure a professional service and value for money without compromising standards
Leadership
Applying the vision, experience and energy of a strong leadership team to the pursuit of profitable growth
Health, Safety and Environment
Integrating sound health, safety and environmental management into all aspects of our business activities
Employees
Enhancing diversity in our workplace and working in partnership to create a better future for all our people
Complying with the stipulations of the new Equity Bill, Labour Act and OHS and to be an Equal Opportunity Employer
Customers and Partners
Gaining preferred status by delivering the products and services that fulfill customers requirements
and expectations
Fostering loyalty in our partners, suppliers, financiers and advisors
Customers and Partners
Gaining preferred status by delivering the products and services that fulfill customers requirements
and expectations
Fostering loyalty in our partners, suppliers, financiers and advisors
Innovation
Encouraging new ideas and better solutions to maintain a competitive edge
Business conduct
Maintaining professionalism and integrity in the conduct of all business dealings
Social Responsibility
Supporting a socially responsive, free market economy
